{"id":929,"date":"2013-04-08T20:23:10","date_gmt":"2013-04-08T20:23:10","guid":{"rendered":"http:\/\/andrewpallant.ca\/wordpress\/?p=929"},"modified":"2013-12-18T15:30:59","modified_gmt":"2013-12-18T20:30:59","slug":"seo-like-turning-a-large-ship-around","status":"publish","type":"post","link":"http:\/\/andrewpallant.ca\/wordpress\/seo-like-turning-a-large-ship-around\/","title":{"rendered":"SEO Analysis – Turning a Large Ship Around"},"content":{"rendered":"

Sometimes it is like turning a large ship around; SEO can be hard to turn around if the site is degraded. \u00a0You need time and room to work. \u00a0Most importantly you need to have a plan.<\/p>\n

I have been working very hard for one of my clients to turn their site around. \u00a0There is no budget for any SEM; so it is purely site structure and other basic SEO practices.<\/p>\n

I began with some SEO Analysis using several free tools, some code, speed and\u00a0structure\u00a0reviews and some client interviews of where they would like to take it.<\/p>\n

Here is the Google Organic results of 4 months work compared to a year ago:<\/p>\n

\"SEO<\/p>\n

Honestly it has not been easy. \u00a0The site had no work done on it for over a year and had been left to degrade. \u00a0Some well placed keywords, alt, title and header tags had helped. \u00a0I have also implemented some structured data and fixed non-friendly links. \u00a0Site speed also was a factor which I have fixed. \u00a0I am pretty sure creating a proper XML site map helped the most.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Sometimes it is like turning a large ship around; SEO can be hard to turn around if the site is degraded. \u00a0You need time and room to work. \u00a0Most importantly you need to have a plan. I have been working very hard for one of my clients to turn their site around. \u00a0There is no … Continue reading SEO Analysis – Turning a Large Ship Around<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[112,140,96],"tags":[],"yoast_head":"\r\nSEO Analysis - Turning a Large Ship Around - LDNDeveloper<\/title>\r\n<meta name=\"description\" content=\"When applying SEO to a degraded website, it can be compared to turning a large ship around.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"http:\/\/andrewpallant.ca\/wordpress\/seo-like-turning-a-large-ship-around\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"SEO Analysis - 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