Introduction
Many growing companies face the challenge of scaling their operations while maintaining exceptional customer experiences. One effective solution is implementing a customer portal—a secure, self-service platform where clients can access their accounts, manage services, and engage with your business. As a Solutions Architect, I often encounter businesses looking for ways to streamline their processes and enhance customer satisfaction. This blog will explore why every growing company should have a customer portal, the top features to include, and the advantages of integrating it with a CRM like HubSpot.
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