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Social media if used correctly can be good. If used incorrectly, can distract or damage your business’ reputation. Often what can go wrong is having a person with their own agenda rather than that of the business. Personal or in appropriate information can sneak into the companies social outlet and eventually bring down the professionalism. Inappropriate material such as videos, jokes or articles can distract or damage the reputation of the company. Reputation is everything.
Disclaimer: There are always exceptions to the rules. Find what works for you. If you are stumbling, review these points as they may help.
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