Keep Your Website Content Fresh
Social media in the form of blogging is a great way to keep your website fresh with new content. Blogging can be in the form of video (podcast), text, audio or images. It is always good to keep fresh relevant content to entice your audience to come back. If your audience notices that your content is stale and unchanging, they simply will not come back. Blogging will also keep you sharp and current, because you are thinking; this in turn will help you generate new ideas.
Drive People To Your Site
Using Twitter, Facebook, Tumblr and other live feed sites, will help you drive traffic to your on-line presence. These sites tell your audience when something new is happening within your company, community and when you publish new content on your website. Twitter keeps you focused on your message to your audience due to its 140 character limit.
Market Research
Using social media, you can collect information about what people are talking about ( trending ). You can watch, ask questions and monitor trends. Twitter allows you to search for trends, get live data, create lists and organize. Using sites like Hootsuite and TweetDeck, you can monitor more than one social media outlet. By organizing your live feeds, you can keep your more relevant data at the forefront.
There is so much more to Social Media, but it is mostly in how you use it. It can distract just as easy as be a positive tool. You must decide what you need at the end of the day and keep your focus. Do not allow yourself to get sucked into social media overload and addictions. By keeping your focus, you can empower your web presence and drive people to your office, storefront and website.